At an upfront
presentation in New York yesterday, Nickelodeon announced that it has
renewed it's Teenage Mutant Ninja Turtles series for a third season!
For fans of this incarnation, this is indeed great news (especially
in light of the more disappointing revelations concerning the
live-action movie that have come out recently...).
It might seem a little
weird to greenlight a third season when the first season hasn't even
finished airing yet, but it's seemingly not that crazy in the realm
of how the industry works. Even earlier than this, Nickelodeon had
already renewed the series for a second season obviously, and that
news came out before the series had even premiered.
What makes this news
truly fabulous though is that it means the TMNT as a brand must
really be doing wonderful numbers for Nick. It's not surprising given
how great the series has been so far, but on top of that, the toys
are flying off the shelves (which is very important for a show like
this one); there's video games on the way; and with the first DVD
having come out yesterday as well, it seems this series is going to
continue to do great things for the brand.
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