At an upfront presentation in New York yesterday, Nickelodeon announced that it has renewed it's Teenage Mutant Ninja Turtles series for a third season! For fans of this incarnation, this is indeed great news (especially in light of the more disappointing revelations concerning the live-action movie that have come out recently...).
It might seem a little weird to greenlight a third season when the first season hasn't even finished airing yet, but it's seemingly not that crazy in the realm of how the industry works. Even earlier than this, Nickelodeon had already renewed the series for a second season obviously, and that news came out before the series had even premiered.
What makes this news truly fabulous though is that it means the TMNT as a brand must really be doing wonderful numbers for Nick. It's not surprising given how great the series has been so far, but on top of that, the toys are flying off the shelves (which is very important for a show like this one); there's video games on the way; and with the first DVD having come out yesterday as well, it seems this series is going to continue to do great things for the brand.